Before I get into “Why Jawbone?” I need to back this truck up.
I need to let the people know what content marketing is because some of us know, but a lot of us don’t know. In a nutshell, content marketing is creating and sharing things like blogs, graphics, social media posts, email newsletters, websites, ebooks, etc. to market a product/business or to communicate with employees.
This is the stuff I used to help get my record label, Lujo Records, off the ground back in the early 2000s. Back then, we didn't know what we were doing because content marketing wasn't a "thing" yet. We were just marketing on a budget. Or simply taking advantage of every avenue available to share our brand story and get our artists in front of people.
Then, in 2010 I had a baby. Like, an actual baby. While I was busy trying to figure out what to do with said baby, content marketing became a thing. That same year Content Marketing Institute was born. It gave a name to the tactics we'd used to market Lujo. I was fascinated and dumbfounded. I was also delighted.
Living in the Silicon Valley, I quickly got pulled in to help a friend working with a startup to establish their digital footprint through blogging and social media. I couldn’t get over how weird it was that this was my job, that I was doing this for other people and, moreover, that I was getting paid to do it.
That first job led to others and before I knew it a few years had passed and I'd had the opportunity to work as freelancer with solopreneurs, large startups and large companies in a variety of roles, all under the handy umbrella of content marketing. As it so happened during that time, content marketing became a staple for any thriving company. In fact, it became an absolute necessity.
Fast-forward to this past July. My husband, daughter (now 8) and I left the Bay Area and moved to Southern California. I had no clue what the future would hold for me. New city, new people…new job? Would I continue doing freelance work? Would I get a job at a company? Would I turn into a hermit and watch old movies on repeat?
As I've had a few months now to explore and get settled, it's become increasingly clear to me that I want to continue down this content marketing road. And so I've started Jawbone. I created Jawbone out of this interest in helping companies let their freak flags fly. Or their fun flags. I actually don’t care what kind of flag it is; I just want it flying.
What I mean is this: the internet is great but it’s crowded. It’s chaotic. There are a lot of voices vying for attention. And we can choose to be overwhelmed by this, even choose to not take part in it, but in doing so we are denying the world our story. Our flag ain’t out there. It’s not flying. And that’s sad.
I believe our stories are important. I believe that when we tell them, magic is summoned in the universe in our favor. I believe that people want to hear them. Because they have a story, too. And when we tell our stories, we help others tell theirs. And when we’re all telling our stories, we are connecting. And connections are what make people choose one thing over another.
And that’s what you want, right? You want people to choose you. Your product. Your service. And that’s why we’re here. To help you position yourself in the best possible light. Not the fluorescent light where you look pale and tired and sickly. No. We want you in the bright lights. Full of vim and verve, surrounded and shining.
The time is now. Start today. Let Jawbone help.